HomePoliticsAnheuser-Busch InBev Market Value Has Plunged Staggering $15.7 Billion

Anheuser-Busch InBev Market Value Has Plunged Staggering $15.7 Billion

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A recent report estimates that Anheuser-Busch InBev’s market value has dropped by a staggering $15.7 billion since April 1, when the Dylan Mulvaney scandal broke.

Investor’s Business Daily derived this estimate using data from S&P Global Market Intelligence and a conversion to U.S. dollars. Mulvaney endorsed Bud Light on April 1, the first day of the NCAA March Madness tournament.

According to Jared Dinges, a beverage analyst at JPMorgan Chase, “we believe that there is a subset of American consumers who will not drink Bud Light in the foreseeable future.” Annually, “we believe a 12% to 13% decline in volume would be a reasonable assumption.”

Since April 1st, Anheuser-Busch shares have decreased 11.9%, while Molson Coors Beverage shares have increased 20%, giving Coors an additional valuation of $2.2 billion. Analysts at JPMorgan predict that Anheuser-Busch’s U.S. beer sales could decline by 12 percent this year.

Since the beginning of April, “shares [of Anheuser-Busch] have underperformed EU Beer peers by 15%,” Dinges noted. “We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy. … We do not expect the lost sales to be recovered in fiscal year 2024.”

Budweiser accounts for 11% of Anheuser-Busch’s revenues, Bud Light for 7%, Corona for 8%, and Brahma for 7%.

In a recent interview with The Daily Wire, former Anheuser-Busch sales and distribution president Anson Frericks predicted “a long, hot, and dry summer for Anheuser-Busch.”

“I think that you’re going to see sales continue to be down because customers, it’s too easy for them to switch to other brands, and they’re seeing the impact of their results,” he predicted. “If they want those customers back, they have an easy decision that they can make, which is saying, ‘We want Bud Light customers back, therefore Bud Light is not going to get involved with political issues moving forward.’ If not, they’re probably going to be in a worse position next year and their sales will continue to decline.”

Mulvaney, a male who identifies as a woman, shared a video on April 1 to his 1.8 million Instagram followers touting his affiliation with Bud Light. “This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said.

Donald Trump has criticized the producers of Bud Light for pandering to “the radical Left” after employing a notorious transgender influencer to promote the popular beer.

Anheuser-Busch was criticized by the former president for employing Dylan Mulvaney after he garnered notoriety for capturing his gender transition on TikTok.

In a post on his Truth Social platform, Trump lauded a conservative writer. Recently, the author referred to the ad campaign as “a savvy, clueless, incredibly stupid miscalculation.”

‘It’s time to beat the Radical Left at their own game. Money does talk—Anheuser-Busch now understands that. Great new Book by Wayne Allyn Root. Buy your copy today!’ Trump declared.

More on this story via The Republic Brief:

Another major company is trying to steer clear of a major backlash following its decision to profit off the “pride” agenda. CONTINUE READING…

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