The media venture of former Fox News presenter Tucker Carlson continues to expand after securing a major advertiser.

CNBC initially reported in July that “Public Square and Carlson have reached an agreement on a seven-figure advertising contract.”

It appears that these agreements have been signed, sealed, and delivered in an official capacity.

Carlson’s new media venture, which the Wall Street Journal refers to as Last Country, has reached an agreement with PublicSq.

Friday marked the reportedly “minimum $1 million” signing of the agreement, according to PublicSq. CEO Michael Seifert, as reported by CNBC.

Tuesday, PublicSq., which promotes itself as a network that is accommodating to conservative clients and organizations, issued a statement announcing the significant development.

“Conservative thought leader Tucker Carlson has officially announced his new partnership with PublicSq, a pro-America online marketplace offering over 70,000 values-aligned businesses and services to over 1.5 million users,” the statement began. “Carlson will engage his loyal audience to promote PublicSq’s mission of building a parallel economy rooted in the traditional values that made this nation great.”

PublicSq. stated in its announcement that the timing of this agreement was not coincidental.

“PublicSq. is the first pivotal advertiser moving to partner with Carlson at a crucial time in national politics, as the 2024 presidential election is just over a year away,” the statement noted.

The company then said that it would be advertising with Carlson for about a year: “The PublicSq. ads are set to air on Carlson’s show, which runs on the social media platform X, formerly known as Twitter, starting in November and through the final months of next year’s campaign.”

Additionally, the advertisements will appear on all of Carlson’s platforms, including his website.

In the statement, Seifert noted that “People are going to be paying attention” to this new partnership.

Undoubtedly, Carlson’s endeavors subsequent to his unexpected dismissal from Fox News in April have garnered considerable interest, and the ongoing expansion of Last Country is expected to further attract attention.

But will it continue to draw funding?

Additionally, the response to that inquiry appears to have a positive opinion of Carlson and his nascent business.

Since securing a $15 million investment in early October, Carlson has acquired his initial advertiser.

PublicSq. also made reference to the fact that, given the approaching 2024 general election and Carlson’s current level of popularity as a conservative commentator, additional conservative organizations will likely seek to advertise on his extensive platforms.