Despite the popularity of Bud Light among conservative Americans, Anheuser-Busch decided to enter into a sponsorship agreement with Dylan Mulvaney, a male influencer who is celebrating “her first year of womanhood” during March Madness.
One wonders what the beer manufacturer was thinking, and indeed, the backlash has been severe. Many are refusing to drink Bud Light. Ked Rock is shooting cans of the beer, and Travis Tritt has stated that Bud Light will not be allowed on his impending tour. The value of Anheuser-Busch has decreased by more than $5 billion, according to the New York Post, and the company’s stock fell by more than 1.5% on Tuesday.
Some argue that boycotts are temporary and that the company is not in peril. Fox Business reports that the backlash appears to be severe enough to necessitate critical personnel changes at Anheuser-Busch.
AdAge reports that Alissa Heinerscheid, vice president of marketing for Bud Light, is taking a leave of absence and being replaced by Todd Allen, vice president of global marketing for Budweiser. Additionally, the company has engaged two consultants with experience in the conservative circles of Washington, D.C. to advise the brand moving forward.
According to lobbying disclosure reports submitted to the U.S. Senate on April 1, Origin Advocacy consultants Sean McLean and Emily Lynch were hired to advise on “general policy regarding the alcohol-beverage industry.”
McLean served in the administration of former President Donald Trump. He also served as a member of Texas Senator Ted Cruz’s legislative staff. Lynch has formerly held policy staff positions for Republican Representatives Virginia Foxx and Kelly Ayotte. FOX Business sought comment from Anheuser-Busch and McLean.
Anheuser-Busch CEO Brendan Whitworth issued an extensive statement last week in an effort to quell the animosity directed at Bud Light and its parent company.
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth wrote. He continued, “We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
The statement’s support groups may not be pleased with the use of a transgender spokesperson as the beer’s spokesperson, as suggested by the controversy’s comments. Tuesday, industry experts told the New York Post that the controversy appears to be enduring and may result in a company-wide boycott of Anheuser-Busch products.
Due to concerns for the safety of their employees, a local Missouri distributor canceled an appearance by the famous Budweiser Clydesdale horses.
However, it appears that the company is now attempting to mitigate the controversy with a new patriotic advertisement aimed at the beer’s loyal patriotic American consumers. According to Fox Business, the ad was published on social media on Friday, depicting the famous Clydesdales traversing America from New York City to the Grand Canyon, passing by landscapes in the American heartland as a narrator delivers a patriotic message.
“This is a story bigger than beer, this is the story of the American spirit,” the narrator proclaims. As the ad plays, the horses pass by some of the most famous American landmarks, showcasing the New York City skyline, the Lincoln Memorial in Washington D.C., small towns, and farmland. At one point, the ad showcases two people raising an American flag as one places her hand over her heart.
“Brewed for those who found opportunity in challenge and hope for tomorrow,” the ad’s narrator says as the horses pass by the flag at the Lincoln Memorial. CONTINUE READING…