The Bud Light boycott refuses to end, and the beer’s marketing team has resorted to desperate sales tactics in an attempt to reverse the decline of what was once an all-American beer.
Fox Business, citing Beer Business Daily, reported on Saturday that sales of the Anheuser-Busch-owned beer have fallen for the sixth consecutive week.
Customers have captured images of Budweiser products sitting idle on store displays, indicating that beer consumers are boycotting the brand en masse.
Bud Light is becoming more and more desperate to sell beer!!
They betrayed their customer base. They deserve this boycott!! pic.twitter.com/Km9hqNqNBc
— Chad Prather (@WatchChad) May 22, 2023
Due to the boycott, Anheuser-Busch InBev has lost $15.7 billion in market capitalization.
One retailer has even begun selling 24-pack cases of the beverage for $3.49.
According to Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.
Target is watching closely 🙄🤐 pic.twitter.com/JWnowq1kpJ
— Mark Nantz (@BullseyeBanjo) May 26, 2023
The contrivance is not the only marketing strategy that appears desperation-driven.
Depending on the retailer, Anheuser-Busch is offering one Memorial Day rebate promotion in which Bud Light purchasers will receive $15 back for purchasing a case — approximately the entire unit price.
One image demonstrates that $18.49 Bud Light was available with a $15 rebate, possibly indicating that the price was related to the rebate.
One beer expert speculates that Bud Light’s misfortunes will continue throughout the summer.
“This could be a promotional summer the likes we haven’t seen since after Hurricane Katrina in 2005, where there was so much beer inventory backed up in the trade that it initiated the price war of all price wars.”
A catastrophic marketing partnership with Dylan Mulvaney, a transgender influencer known for his “Days of Girlhood” TikTok series documenting his alleged gender transition, caused Bud Light’s misfortune.
Better Beer Daily explained that Mulvaney’s impact on the brewer’s business was comparable to one of America’s worst natural disasters.
“Large price wars are often sparked by external events — in [2005’s] case Hurricane Katrina, and in this case Hurricane Mulvaney.”
One analyst at JPMorgan Chase predicts Anheuser-Busch’s difficulties will persist.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges said of the beer.