“Jill Biden Abroad,” CNN’s primetime program featuring Jill Biden, did poorly and fell short of the network’s regular time slot average by almost half. The program is CNN’s latest failure in the important 9 p.m. ET hour.
CNN’s difficulties persist.
Jill Biden has risen to prominence in the White House as the First Lady of the United States, particularly in light of her husband’s apparent deterioration. She has undertaken a variety of responsibilities and activities, including promoting education and assisting military families. Her involvement at official events and public appearances has been significant, and she has become a key player in the Biden administration.
The audience for “Jill Biden Abroad” was poor, with an average of only 368,000 people. At the same time slot, “Hannity” on Fox News and “The Rachel Maddow Show” on MSNBC attracted 2.7 million and 2.3 million viewers, respectively. Fox News reports that this is CNN’s worst weekday performance at 9 p.m. since June 17, 2022, excluding Christmas Eve, Thanksgiving, Black Friday, and Martin Luther King Jr. Day.
Jill Biden accuses the Trump administration of being “isolationists”.
The Biden’s REALLY hate the fact that Trump kept us out of wars! pic.twitter.com/rI7A7ciNZr
— Clayton Keirns (@CKeirns) February 26, 2023
CNN’s ratings have deteriorated in recent years as the network has battled to attract viewers. Despite their efforts to create fresh material and appeal to a wider audience, the network’s viewership has declined. This has raised questions about the network’s future and its ability to compete with other news channels.
Jill Biden presents an "International Women Of Courage Award" to a biological male on #InternationalWomensDay at the White House pic.twitter.com/5fudW9wICM
— Greg Price (@greg_price11) March 8, 2023
A network’s choice to continue producing comparable material in the future may be affected by low ratings for any one program. However, if President Biden decides to seek for re-election in 2024, his record as president and the overall status of the country would likely be more influential in determining his candidacy than the ratings of his wife’s television appearance, but this might be a portent of things to come.