According to social media reports, the situation could worsen for the infamously boycotted beverage.
For the unwary, the asterisk in the upper right-hand corner of the Bud Light price tags at a few Costco stores, as seen in images currently circulating on Twitter, is merely a speck of text.
According to Newsweek, in the universe of the members-only warehouse retail chain, the asterisk is known as the “death star” because when it appears on a product’s label, it indicates that the store has no plans to replenish the item once it has sold out.
Images depict the “death star” on a variety of can sizes and packaging, which may indicate that only certain Bud Light can sizes are disappearing from certain stores.
Even Costco is getting out of the game… pic.twitter.com/cUHE0CnPzr
— Brian Henderson (@aztraveldude) July 3, 2023
At Costco this morning, practically giving away Bud Light. pic.twitter.com/tsyymCZjT5
— colleen 🗣 (@plineytheelder) July 1, 2023
COSTCO says… STAR OF DEATH for Bud Light * it will not be restocked. 🍻 pic.twitter.com/hWYTXEckDA
— SHARKINTHEWATER (@s_h_a_r_k_e_y) July 11, 2023
The Western Journal sought out to Costco for comment but received no immediate reply.
The editor of the purchasing website CostContessa, Marie Clark, confirmed that the symbol displayed on the Bud Light price tag is indeed referred to as the “death star” by Costco customers.
“On Costco price tags, if you see an asterisk in the upper right-hand corner, this indicates an item won’t be restocked,” Clark said in a September 2022 interview on the food-centered website TheKitchn.
“The item might be full price or it might be discounted — an asterisk alone doesn’t tell you more than that. But if it’s something you want and you were thinking, ‘Oh, I’ll come back and get it next week instead,’ you might want to think twice and purchase it now,” she said.
Newsweek reported that according to industry consultant Bump Williams Consulting, Bud Light’s revenue for the four weeks ending July 1 decreased by 28 percent compared to the same period last year.
More on this story via The Western Journal:
The Anheuser-Busch InBev beer showed a 31.2 percent drop in the volume sold.
According to USA Today, Bud Light, which had been America’s top-selling beer until its dalliance with transgender influencer Dylan Mulvaney, has now fallen into second place for two months in a row — in spite of the fact that prices have been slashed across the country. CONTINUE READING…