As the network continued to dominate the cable news industry, particularly under the direction of former White House press secretary Kayleigh McEnany, Fox News Channel once again outperformed its cable competition in ratings last month.
“The Five” was the leading program in February, followed by “Tucker Carlson Tonight.” TVNewser noted: “Fox News is finishing February 2023 as it did January 2023, as the most-watched basic cable network in total day. FNC averaged nearly 1.44 million total viewers in the 6 a.m.-6 a.m. daypart in February, making it the most-watched basic cable network in total day. Fox News was also the most-watched basic cable network in primetime for February (2.26 million), and marked 24 consecutive months (or two straight years) as the top-rated cable news network in total viewers and among Adults 25-54.”
Compared to January 2023, the overall viewership of Fox News increased by 7% in February, while the overall viewership of the A25-54 demographic increased by 9%. As of February 2022, however, the network has experienced a 14 percent decline in the A25-54 demographic compared to the same period in 2021. Due to extensive coverage of Russia’s invasion of Ukraine during the last few days of February 2022, it was difficult for the network to compete with those ratings, particularly during non-primetime hours.
According to a separate article published by TVNewser, by the end of March, The Five and Carlson had exchanged positions, with Carlson maintaining the top rank and The Five falling to second place. Fox News dominated the entire Top Ten basic cable news listings:
Fox News | 8 p.m. / Tucker Carlson Tonight: 3,251,000/ 18 telecasts
Fox News | 5 p.m. /The Five: 3,058,000 / 18 telecasts
Fox News | 7 p.m./Jesse Watters Primetime: 2,670,000 / 17 telecasts
Fox News | 9 p.m./ Hannity: 2,505,000 / 16 telecasts
Fox News | 6 p.m. / Special Report with Bret Baier: 2,200,000 / 20 telecasts
Fox News | 10 p.m./The Ingraham Angle: 1,966,000 / 17 telecasts
Fox News | 11 p.m./Gutfeld! : 1,878,000 / 19 telecasts
Fox News | 12 p.m. / Outnumbered: 1,629,000 / 20 telecasts
Fox News | 9-10 a.m., 10-11 a.m. / America’s Newsroom with Bill Hemmer and Dana Perino: 1,594,000 / 40 telecasts
Fox News | 11 a.m. / The Faulkner Focus: 1,547,000 / 20 telecasts
During this period, McEnany returned to “Outnumbered” after being absent for weeks following the birth of her second child.
“I’m so excited to return to Outnumbered tomorrow at 12 pm ET with Harris Faulkner and Emily Compagno. Blake & Nash are ready to watch their mommy,” she wrote.
In January, she announced she had written a book, “Serenity in the Storm: Living through Chaos by Leaning on Christ.”
I’m excited to reveal the cover of my upcoming book “Serenity in the Storm: Living through Chaos by Leaning on Christ”!
Pre-order here (available wherever books are sold!): https://t.co/3Kbx4COvE8 pic.twitter.com/QJpnAEkj4Y
— Kayleigh McEnany (@kayleighmcenany) January 8, 2023
In the book’s description on Amazon, it states: “Kayleigh McEnany brings to life the key cultural and political issues of our time, from the fall of Afghanistan to the Supreme Court’s abortion decision, analyzing world events through the lens of faith and providing readers with Serenity in the Storm. Our world, without question, is experiencing aberrational times. The ravages and life-altering realities of COVID-19 that I worked through as White House press secretary were just the start of it. What followed was a series of history-defining events. From the fall of Afghanistan to the nationwide crime wave, we’ve all endured painful images of death, destruction, and chaos.”
In the months preceding McEnany’s maternity leave, the popularity of Outnumbered continued to rise. In December, the program topped all CNN and MSNBC programs and rated among the top 20 programs on all cable networks.
Early in August, ‘Outnumbered’ not only attracted more viewers overall, but also outperformed rivals in the advertiser-preferred 25-54 age group.
“‘Outnumbered’ got almost three times as many viewers as CNN’s ‘Inside Politics’ and did more than triple MSNBC’s show in the timeslot, Andrea Mitchell Reports, which continues to hemorrhage viewers,” Slay News reported. “McEnany’s daytime show also crushed some of CNN’s primetime lineup, beating Don Lemon 1.768M to 649K.”
TVNewser noted as well for March: “The Last Word With Lawrence O’Donnell is MSNBC’s most-watched show for the month of March. The 10 p.m. program averaged 1.45 million total viewers — No. 11 on all of cable news and up from February.
“Anderson Cooper 360 is CNN’s most-watched show in March, averaging just 635,000 total viewers at 8 p.m.; more total viewers than any other CNN offering but down from its February average (673,000).”