After complaining that the phrase had cost him sponsorships, NASCAR driver Brandon Brown is now being sponsored by a cryptocurrency named after the politically charged chant ‘Let’s Go Brandon.’
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‘I’m excited to welcome @LGBcoin_io aboard my No. 68 Chevrolet Camaro as our 2022 NASCAR Xfinity Series full season primary partner!,’ Brown announced Thursday on Twitter. He shared a video of himself walking up to his red, white and blue chevy with the LGBCoin logo on it.
I’m excited to welcome @LGBcoin_io aboard my No. 68 Chevrolet Camaro as our 2022 NASCAR Xfinity Series full season primary partner!
— Brandon Brown (@brandonbrown_68) December 30, 2021
Brown, who is 28, unintentionally sparked the anti-Biden chant after sports reporter Kelli Stavast confused the crowd jeering ‘F*** Joe Biden’ for ‘Let’s Go Brandon!’ during a NASCAR race in Alabama.
The driver spoke out last week about the effect the chant has had on his career, saying he has difficulty finding sponsors and he is viewed as a ticking time bomb even though he has never expressed any political views beyond explaining that he is a Republican. After the phrase swept the nation, he now seems to have come to terms with his unintentional notoriety.
‘We are proud to support Brandon this season, to help him continue his American dream,’ James Koutoulas, the LGB crypto creator and founder of Typhon Capital Management, stated in a press release.
‘If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.’
— James Koutoulas (@jameskoutoulas) December 30, 2021
During the upcoming season, Brown – being referred to as ‘America’s Driver’ by the cryptocurrency – will drive a red, white and blue Camaro sporting the logo and wordmark of LGBcoin.
In the past year, he has secured funds from a number of crypto entities, becoming the first NASCAR driver to secure multiple deals in crypto.
Also, he stands out for being an early adopter of memes and crypto partnerships.
‘Having the financial support of LGBcoin is incredible, especially at such a pivotal time in our team’s growth as we work to build to the next level of competition,’ Brown said.
‘From wondering if we would have the financial means to continue to compete, to my first major win (at Talladega no less), to becoming an unintentional meme, this past season was a rollercoaster.’
Brown added: ‘The support of sponsors like LGBcoin empowers us to be as competitive as possible and I’m looking forward to competing hard on the track in 2022.’
Dogecoin and Shiba Inu are decentralized meme currencies similar to LGBcoin. According to its creators, the coin is dubbed ‘America’s Coin’ and is meant to inspire positivity and unity, grounded in a deeply held belief in the American dream.
‘We are thrilled to partner with Brandonbilt Motorsports and Brandon Brown for the 2022 NASCAR Xfinity Series season,’ Koutoulas shared.
‘Brandon is not only an incredibly talented driver, but also a thoughtful individual wise beyond his years. His commitment and singular focus on his profession is inspiring and his personal story is one that we can all be proud of—an American story of success and perseverance. Brandon is truly America’s Driver.’
The market capitalization of LGBcoin has surpassed $300 million in less than six months.
Coinbase reports that the price of the cryptocurrency increased by 13.5 percent in the last 24 hours after falling by 10.54 percent for the past seven days.
At the moment, LGBs are priced at $0.000001.
Last year, Brown was sponsored by The Original Larry’s Hard Lemonade and The Chain Crypto Company.
Brown revealed last week he was struggling to get sponsorships because of the controversial ‘Let’s Go Brandon’ chant.
‘It got extremely difficult for us,’ Brown told the Sports Business Journal.
‘If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side.
‘I’ve never been put in a position where it’s, “OK, what side are you on? Left or right?” So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. If I’m going to divide Coca-Cola, why would they want to talk to me?
‘So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb: “What is he doing to choose or say and how would that effect our consumer base?” It’s too much of a risk. I understand it on their side but it’s made it really hard to tie everything down.’
In addition, he revealed he is a Republican but is determined to focus on his professional racing career instead of politics.
A few times in the past, Brown and his representatives have tried to get something taken down that was linked to the chant.
In an effort to prevent any association between itself and the chant, NASCAR has also mobilized to protect Brown and the company’s name.
‘NASCAR and I are kind of in the same boat about what to do here, but I don’t think anyone has the right answer,’ Brown added.
‘The unfortunate part is it’s my name and my career that are at stake and the risk is high. If I do something wrong in this arena, my name as a driver falls off very fast.
‘Even a career in NASCAR if I didn’t make it as a driver, trying to get another job in the community, I’m always going to be the “Let’s Go Brandon” guy. I’m always going to be known for that and how I handled this situation.’
Since the phrase has been widely called out, it has spread to other professional and college sporting events.
In addition to the merchandise based on the chant, a Let’s Go Brandon store recently opened in Massachusetts and there are around 12,000 listings on eBay for products related to the chant.
Influenced by the popular phrase, artist Bryson Gray recorded as a song that reached the top of the iTunes charts.
According to the US Patent and Trademark Office, 23 trademark filings for a version of the phrase have been made, but none belong to Brown.
During a NORAD Santa Tracker event on Christmas Eve, an Oregon dad named Jared Schmeck repeated the phrase to President Biden.
‘I hope you guys have a wonderful Christmas as well. Merry Christmas and Let’s go, Brandon!,’ Shmeck said after his kids told Biden what they wanted for Christmas.
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‘Let’s Go Brandon, I agree,’ a confused Biden hilariously replied.
Previously, Brown stated that he wanted the phrase to be something positive and productive such as ‘Let’s Go America!’ as opposed to creating a code word for ‘F*** Joe Biden.’
‘I don’t want it to just be the substitute for a cuss-word. I mean, if it’s making it more polite, then, by God, I guess, go ahead,’ he said.
‘This whole Talladega race win was supposed to be a celebration, and then it was supposed to be something that I was able to use to move up, and I really wanted to capitalize on that, but with this meme going viral, it was more of, I had to stay more silent, because everybody wanted it to go on to the political side. I’m about the racing side.’
‘The issue is, I don’t know enough about politics to really form a true opinion, so I really focus on racing,’ Brown concluded.