The Chicago-based company Molson Coors, which owns the Miller and Coors beer brands, has pledged to sponsor LGBT events “for decades to come.”
Conservatives have initiated a nationwide, organic boycott of Bud Light due to the brand’s former partnership with transgender activist Dylan Mulvaney.
The decrease in sales of Bud Light and other AB InBev products has benefited Molson Coors brands such as Miller and Coors.
This coming weekend, the company will again sponsor the annual LGBT “pride” festivities in Denver.
The Coors Light Denver Pride Parade 2023 is scheduled to take place on Sunday in the downtown area. The brewer is sponsoring a 14-block parade that is scheduled to commence at 9:30 a.m. local time.
Molson Coors has not expressed concern regarding a similar backlash as AB InBev.
When asked about its decision to sponsor this weekend’s events in Denver, the company informed Axios that it had sponsored the event for decades.
Molson Coors, according to a company representative, will continue to do so “for decades to come.”
An entire website page is dedicated to the corporation by the Denver Pride organization, which organizes all the events.
Michael Nordman, a spokesperson for Molson Coors, informed the group in 2021 that the company remains committed to sponsoring the LGBT group.
“Our Pride runs mile high so we are excited to support the Center’s vital programs and services that positively impact the LGBTQ+ community,” Nordman said.
Denver Pride also notes, “Molson Coors has proudly earned a perfect 100 score on the Human Rights Campaign Corporate Equality Index, which measure companies’ internal LGBTQ+ policies and external practices.”
The AARP, Nissan, JPMorgan Chase, Verizon, Visa, Walmart, and Wells Fargo are among the other sponsors of the weekend’s “pride” events in Denver.
The aforementioned companies are sponsoring the “Denver Dyke March & Rally” and another event for minors on the same day.
The schedule for this event is titled “Youth Alley PrideFest Schedule.”
Modelo has surpassed Bud Light as the best-selling beer in the United States due to the ongoing boycott that began earlier this month.
AB InBev’s market capitalization decreased by billions as a result of its decision to offer Mulvaney a social media partnership.