Dan Bongino, host of Fox News, is a well-known conservative pundit. The host’s blue-collar origins and straightforward manner are appealing to individuals who are interested in the bottom line. Fox News has dominated rival news networks for quite some time, not just leaving them in the dust in the ratings but also driving them to modify their lineups, hosts, and even their approach to journalism.
Last month, Bongino made news when he announced on his nationally syndicated radio program that he will not extend his contract with Cumulus Media’s Westwood One, thus canceling his show. Bongino, who has a weekend program on Fox News and a podcast separate from the radio show, stated that the decision to leave “really sucks because I spent a lot of time building this and I love it and it’s grown on me.”
The former NYPD officer also informed listeners that he was approached by the corporation after Rush Limbaugh’s death from lung cancer in 2021 and requested to take over the time slot. At the time, he stated that he could not fill Limbaugh’s shoes.
“And I changed my mind. I said, ‘You know what? I’ll take it, but for a limited amount of time,’” he explained. “I said, ‘No, I don’t want it,’” Bongino recalled, but then added he reconsidered after he thought back to what became Limbaugh’s final broadcast.
Now Bongino received major news once it was found that his show dominated the ratings. Ad Week determined that Bongino’s Saturday night program was the most-watched primetime cable news program overall. At 9 p.m. ET, Bongino garnered a total of 1.19 million viewers. In the same time period, CNN got 219 000 viewers and MSNBC had 315 000. Brian Kilmeade, host of Fox News at 8 p.m. ET, garnered 1.06 million total viewers. Conservative Brief claims that CNN garnered 282,000 total viewers while MSNBC had 282,000 in the same time period.
Fox News continues to dominate cable news ratings and viewership, and Bongino is not the only network success story. Greg Gutfield and Shannon Bream are also enjoying enormous ratings success, further indicating that American audiences are gravitating toward Fox News’ style of conservative journalism.
Nielsen Media Research revealed that Fox News anchor Gutfeld’s show “Gutfeld!” has dominated late-night television with an average of 2.1 million viewers until 2022, as reported by the Washington Times. “The size of that viewing audience bests both NBC’s ‘The Tonight Show With Jimmy Fallon’ and ABC’s ‘Jimmy Kimmel Live’ and also consistently trumps such cable rivals as Comedy Central’s ‘The Daily Show’ and HBO’s ‘Last Week Tonight’ and ‘Real Time With Bill Maher,’” the report said.
Vox, known to be more of a liberal news organization, opined that “The biggest comedy show on late-night right now is not on ABC or NBC or CBS or Fox. It’s not on Comedy Central. It’s certainly not streaming. It’s on Fox News, and its name is ‘Gutfeld!’”
Fox News’s popularity has its competitors rushing to replicate winning strategies and even creating material that mimics the conservative network.
CNN is reportedly working on its own late-night show to compete with Gutfeld, examining more progressive candidates for the job. “Brass at the famously progressive news network have reportedly floated names such as Bill Maher, Trevor Noah, Arsenio Hall, and Jon Stewart, as candidates, to offer a nontraditional, late-night-esque take on the day’s news. Fox News has found success with ‘Gutfeld!,’ the late-night comedy show hosted by Greg Gutfeld,” the Daily Mail said.
Nielsen stated that Gutfeld was a past ratings champion for Fox News, with his co-hosted program “The Five” being the most popular cable news program. “The Five” has consistently topped the ratings.
It was claimed last month that Shannon Bream, who took over “Fox News Sunday” following Chris Wallace’s departure, had also raised the show’s ratings. Wallace was considered a powerhouse, but with Wallace’s departure, Bream is growing in the ratings, according to Conservative Brief.
Her program was the only Sunday news program to improve its viewership among the influential and affluent 25-54-year-old group. The ratings have improved by 13% and the 18-49 demographic has grown by 16% since Wallace’s previous show. “Joining the tradition of Fox News Sunday has been an honor, and we’re all about bringing fresh voices into the discourse,” she told Washington Secrets. “It’s a privilege to be in folks’ homes every Sunday, and we’re glad they’ve found reasons to keep coming back,” she added