Elon Musk, the owner of Twitter, said on Saturday that Apple is restarting its advertising investment on his social media network.
Bloomberg reports that Musk stated Apple had “completely restarted” advertising in a Twitter Spaces chat.
Musk further remarked that Apple is Twitter’s leading advertiser.
Bloomberg reported that these were the only comments to Apple that Musk made throughout the two-hour event, during which he spoke with around 90,000 people.
More information on this per a source familiar: Amazon continued advertising on Twitter throughout the recent turmoil, although some campaigns were paused. The company is looking to increase it's ad spend to $100m a year, as stated in my prior tweet.
— Zoë Schiffer (@ZoeSchiffer) December 4, 2022
A second large advertiser may be prepared to restart its Twitter advertising.
Platform editor Zoe Schiffer tweeted that Amazon will return to Twitter in full force.
“Amazon is also planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company’s ads platform, per a source familiar with the situation,” she tweeted.
“More information on this per a source familiar: Amazon continued advertising on Twitter throughout the recent turmoil, although some campaigns were paused. The company is looking to increase [its] ad spend to $100m a year, as stated in my prior tweet,” she wrote.
The Washington Post reports that Apple was Twitter’s top advertiser for the first three months of the year.
According to the study, Apple spent over $48 million that quarter, which represented approximately 4% of Twitter’s sales.
According to MacRumors, Musk stated last week that Apple was threatening not to allow Twitter to be included in its App Store.
Musk stated on Wednesday, following a meeting with Apple CEO Tim Cook, that the issue was due to a misunderstanding.
More on this story via The Western Journal:
Musk had also indicated at the time that Apple was cutting back its advertising.
However, The New York Times noted that Apple temporarily put its ads on hiatus after the Nov. 19 Colorado Springs shooting, adding that advertisers do this often to avoid having their products appear near news of a tragedy. CONTINUE READING…